Silver Medal Award & Brief but Brilliant Program

Program Schedule:

5:30-6:00: Registration and Mingling

6:00-6:05: Welcome and Opening remarks

6:05-6:40: Brief but Brilliant Presentations: Disruption In Advertising

6:45-7:30: Silver Medal and Paul Foss Awards

7:30-8:30: Networking

Brief but Brilliant: Disruption in Advertising

Disruption is a part of natural evolution as Charles Darwin wrote in the Origin of the Species. Darwin’s words apply to business today. He said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” During this year’s Brief but Brilliant Program, presenters will speak to a set of pre-timed, auto-advancing slides – giving them just 5 minutes to share their brilliance! From redefining creativity to breaking the status quo, these mini TEDTalk-style presentations will share brands that are disrupting traditional advertising.


Jennifer Spire, Partner/CEO, Preston Kelly

Dan Ballard, President, Clear Channel Outdoor

Hillary Hoffman, Manager, Comcast Spotlight

Dan Seeman, Vice President, Hubbard Radio

Kristy Laue, Vice President of Creative, Lawrence & Schiller

Ryan Green, Senior Director of Client Strategy, Coegi


Our honoree for the evening will be Kathy Umland, the recipient of the 2019 Silver Medal Award. The Silver Medal Award was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

“Kathy is an incredible representation of the advertising community in Minnesota,” said Michelle Benson, President of AdFed. “Her decades of dedication, expertise, and quality work are the epitome of what the Silver Medal Award represents: longevity in inspiring and producing innovative work and encouraging our community to do the same.”

Having worked in the industry for the past 35 years, Kathy is a staple in the Minnesota advertising scene. Kathy was a director of creative services and operations at many leading advertising agencies including Periscope, Martin Williams, Carmichael Lynch, and BBDO. She raised the standards of the advertising profession attracting some of the top talent in the country, raising the bar among the talent located in Minnesota, as well as exciting and growing up-and-coming advertising professionals. Kathy has been honored for her work with the American Advertising Federation by being named a Paul Foss Award recipient twice, as well as being named one of the 25 “Women to Watch” by the Business Journal. Kathy has not only been a champion for advertising professionally but has also shown dedication to her community by serving on several boards: The Minnesota Twins Community Fund, Art Buddies and the MCTC Advisory Board. She also served as an adjunct professor at the Minneapolis College of Art and Design.

Kathy will receive her award at the Brief but Brilliant speaking series October 3, 2019 at Brick X Mortar in Minneapolis. The event begins at 5:30 P.M. and is open to the public. This year’s theme is disruption in advertising. Speakers include Dan Ballard of Clear Channel Outdoor, Ryan Green of Coegi, Kristy Laue of Lawrence and Schiller, Dan Seeman from Hubbard Radio and Jennifer Spire of Preston Kelley. Tickets are $20 for non-AdFed members and $10 for students. AdFed members receive free admission.

About the Silver Medal Awards

The American Advertising Federation’s (AAF) Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern. Each year, the board of AdFed accepts nominations from the Minnesota community to carry on this legacy.

Attend the Event
October3rd5:30 pm to 7:30 pm2019


Members: Free

Students – $10

Non-Members: $20


Brick X Mortar
314 N 1st Ave
Minneapolis, MN 55401

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