Program: Seconds Count…Predict Them
3-5 Seconds. That’s about all the time you get for your design to be noticed or lost in the shuffle. What if you could predict what people are likely to see in those critical seconds? And use that knowledge to make your designs stand out?
Please join us for a morning program with 3M.
Visual Attention Software (VAS) analyses your designs, using algorithms developed by 3M scientists, that simulate what people see during the first 3-5 seconds of viewing and can analyze almost any visual – print ads, web banners, store shelf planograms, billboards, and more.
During the program, we’ll talk about human vision, share examples of little known limitations of our vision systems, and discuss how those limitations present challenges to advertisers vying for the attention of consumers.
We’re going to show a few examples of VAS analyses using work from MAKE Visual. MAKE is a design studio that specializes in the art of storytelling through motion graphics, visual effects, and animation.