Strategist Gone Rogue: Pearls of wisdom stolen from around the world
Heather LeFevre is a renowned international planner and founder of the Planning Survey. Before returning to Crispin and the USA, she spent a year in different cultures, in different agencies, being mentored by a series of senior planning figures. She’s now writing a book about it. The project took her all over, from Shanghai to Edinburgh and she has kindly agreed to talk about the most interesting and applicable things she learned at a special event on May 8th. What are the different approaches she’s seen among these great planners she has spent time with? What are her observations on marketing in different cultures? This is a must-attend event for any curious soul.