The New Rules of Advertising
“Communication has changed! Digital’s rewriting the playbook! Everything you know is wrong!”
Not quite. But it is a different world. That’s why Super Bowl commercials are such a mess. And why the biggest opportunity for agencies is to forge a new way forward.
Dennis Ryan, Chief Creative Officer, Olson
Three years ago, Dennis Ryan became Olson’s first Chief Creative Officer after spending over 25 years making stuff up in Chicago. He started as a copywriter for Needham Harper & Steers, eventually grew to become the ECD of J. Walter Thompson and eventually the Chief Creative Officer of Element 79. Along the way he has dreamed up ideas for the world’s best-known brands, including Budweiser, Gatorade, Frito-Lay, Discover Card, Miller Brewing, Kraft, Nestlé, Nabisco, Blockbuster, Supercuts and Alberto Culver.
As a creative leader, Dennis draws on his own extensive storytelling experience in top-tier radio and television production—including more than two dozen Super Bowl appearances. As communication evolved to become increasingly digital and socially networked, Olson’s focus on connection and the communities consumers form for themselves attracted Dennis, introducing a whole new playground for telling stories through both filmed and experiential content.
He has been married to his wife, Maureen, since graduating from college, and he enjoys time with his two daughters, Zoe and Grace, all while maintaining avid off-the-job interests in boats, dogs and good water pressure.