The value of creative award shows
Creativity. Why your top three priorities in 2014 should be: The Show, The Show, The Show.
For many years agencies and their clients have debated the value of creative award shows. Do they really matter? Are they a waste of agency and client resources? Neil White, President & CEO of BBDO Minneapolis, will make a case for creative award shows. He will explain why BBDO views great creative as an economic multiplier and he’ll highlight some characteristics of creatively awarded work.