MAGAZINE DAY: The Future of Content Creation
Magazine Day has been around longer than any event in Ad Fed history. This year, however, we’re giving Mag Day some botox.
Magazine Day will be an evening affair hosting a panel of print and digital media discussing the future of content creation and reader engagement.
Questions will focus on ying-and-yang of content creation. What have we learned from the past and how are we applying it to the future as we enter a digital era? What does this mean for traditional content generation, publishing and real-time news? How has the shift evolved paid/owned/earned media?
Join the nation’s elite publishers and content creators for drinks and hors d’oeuvres Thursday, June 4th 2015 from 5:00-8:00pm. Panel at 6:30pm
See below for parking info.
Brian Kightlinger, Vice President, Corporate Solutions at Meredith Corporation
In Brian’s role, he leads Meredith’s Corporate/360 Solutions team who partners with many of the company’s largest clients and leverage media and marketing solutions from across their enterprise.
Previous to his current position, Brian has held multiple leadership positions throughout Meredith, serving as Associate Publisher for the Meredith Parents Network, Publisher of Midwest Living Magazine/Custom Solutions, Associate Publisher for the Better Homes and Gardens Special Interest Media Group and Director of Meredith’s Travel Marketing Group.
Before jumping over to the media side of our business, Kightlinger began his career in the media planning department at Jordan, McGrath, Case & Taylor Advertising.
Jayne Haugen Olson is Vice President /Content, MSP Communications; Editorial Director, Mpls.St.Paul Magazine
Jayne leads the creative teams within MSP’s custom division, MSP-C, producing editorial-based content for such clients as General Mills, United Healthcare, 3M, and Delta Air Lines. In addition to her role as a content strategist, Jayne works side-by-side with editors and art directors as the editor-in-chief of Sky magazine (reaching 5.2 million readers monthly), and as editorial director for Mpls.St.Paul Magazine, the Twin Cities top-selling magazine. MSP’s editorial teams create content for print, digital, social, videos, and editorial-driven special events. With more than 20 years in the magazine biz, Jayne has been on the front line of the evolving content landscape as MSP’s creative teams create, edit, and package content based in journalistic storytelling for optimum engagement with today’s in-demand readers and audiences.
Chase Turner, Creative Strategist for Tumblr
Chase is a member of CANVAS – Tumblr’s Creative Strategy team that provides thought leadership across the Tumblr sales team. He works with Fortune 500 brands in helping them formulate their platform strategies, creative, and how they can best utilize the Tumblr ecosystem. Check out his Tumblr blog “A 2015 Webby Honoree” www.minusmanhattan.com
Emcee: Robyne Robinson
Robyne has been a well-known personality in the Twin Cities for more than 20 years. An award-winning pioneer in Minnesota broadcasting and state politics, Robyne was the first black prime time news anchor and only second African-American to run for Lt. Governor of Minnesota. She’s also known as staunch advocate for Minnesota arts, as well as an international jewelry designer. Currently, she serves as Arts and Culture Director and Chief Curator of the Airport Foundation at Minneapolis-St. Paul International Airport.
Thank You To Our Sponsors