Brief But Brilliant Program & The Silver Medal Event
Date: Thursday, September 20, 2018; 5:30 PM – 8:00 PM
Location: Latitude: 718 N Washington Ave., 3rd Floor, Minneapolis, MN 55401
5:30 pm: Registration & Mingling
6:00 pm: Welcome & Opening remarks
6:10 pm: Paul Foss Award
6:20 pm: Brief but Brilliant Presentations: Experiential Advertising
7:00 pm: Silver Medal Award
Congratulations Mike Lescarbeau
The 2018 Silver Medal Recipient!
Thank you Latitude for hosting this event!
We are a brand experience design agency that believes meaningful connections move the world forward. We collaborate with brands who dare to stand for something greater than business.
During this year’s Brief but Brilliant Program, attendees will be walked through the process of Experiential Advertising from start to finish. Back by popular demand, presenters will speak to a set of pre-timed, auto-advancing slides – giving them just 5 minutes to share their brilliance!
From the initiation of an idea by the brand to the partnership with creative agencies and execution partners, all the way to content capture, deploying new technologies and utilizing high tech analytics. Learn what it takes to bring these over-the-top events to life and the ecosystem of partnerships that exists to ensure each step of the process delivers on creating an unforgettable consumer experience connecting guests to the brand.
CLIENT PERSPECTIVE / BRAND:
Bri Bauer, Dairy Queen
Bri Bauer is a 13-year marketing leader who has led public relations and consumer engagement strategy for some of MN’s top QSR brands including Dairy Queen and Caribou Coffee. From coffee cup-shaped tunnels made to energize runners at urban marathons, to Blizzard flavor-inspired experiential rooms created to shift consumer perception – Bri loves seeing a brand come to life through creative and engaging activations that deliver on an organizations goals.
CREATIVE / DESIGN:
Jason Strong, Latitude
Jason Strong is a creative explorer through and through. He has the raw ability to bring energy and passion to everything he does, every single day. As the Executive Creative Director of Latitude, he is tasked with leading an exceptional team of creatives while delivering brand experiences for the likes of adidas, Starkey, Puma, Reebok and REI and more. He strongly believes in helping others and is motivated by Latitude’s purpose of elevating those living in extreme poverty.
Jim Audette, Street Factory Media
Jim Audette is a 20 year industry veteran who started out on the client side working with the State of Minnesota to develop the award-winning Target Market youth tobacco prevention campaign. He co-founded Minneapolis-based Street Factory Media in 2003, which has become one of the nation’s premier experiential marketing agencies. Street Factory’s clients include creative agencies from around the country executing cutting-edge programs for brands ranging from Nike and Adidas, to Coke, Ford, Dairy Queen, Skullcandy, Totino’s, MINI USA, Blue Cross Blue Shield and Old Spice.
Mark Bennett, Microgigantic
A 28-year veteran of commercial, digital signage and interactive production, Mark Bennett is the CEO and founder of microgigantic, a boutique brand storytelling, content strategy and digital signage shop located in Minneapolis, MN. From digital signage experiences and content to broadcast spots, micro-series and storytelling, Microgigantic can handle any size production. As the Sr. Group Manager of Media Production at Target, he drove strategy and creative execution for traditional and emerging media vehicles, ranging from the smallest portable devices to the nations most advanced, large-scale urban screens.
Dan Mandle, Colle McVoy
With a 20-year background in account management and strategy, Dan Mandle brings an intense energy to his craft. As analytics director at Colle McVoy, Dan pioneered what is affectionately known as “Danalytics,” an approach to measurement and numbers that is easily digestible and focused on client goals. Dan believes that numbers aren’t mysterious or complicated, and that understanding data is another way to understand opportunities. Clients include: Land O’Lakes, Associated Bank, Farm Credit Mid-America, Nestlé Purina, CorningWare, CHS, Cub Cadet, Novartis, Schwinn and the Boy Scouts of America.