Behind the Pin | Best of In-House

In AdFed’s third Behind the Pin event, join us as Best Buy shares their experience concepting and executing the award-winning Teen Tech Center campaign. The video “Naje” received six awards at The Show 2019, including Best of Show – In-House. The broader campaign — which included videos from fellow Hope Community Teen Tech Center members Martaize “Tez” Smith and LaTrell McKelvy — received two awards and LaTrell won one. The video series was aimed at boosting awareness for the young people supported by Best Buy’s Teen Tech Centers, which train teens from underserved communities for tech-reliant jobs in the future.

Program schedule:

  • 8:00 – 8:15: Check in & networking – A chance to eye next year’s competition.
  • 8:15 – 8:45: Case study presentation by Best Buy – Watch jealously as the process behind the work is revealed. If only your clients would let you do sh*t this cool.
  • 8:45 – 9:00: Q&A – Attempt to poke holes in the final execution but ultimately give up and resign to feeling happy for these clever a-holes.

Location & Parking:

WeWork is located on the 39th floor of Capella Tower. Attendees will need to check in at the Security Desk on the Skyway Level or Capella Tower (please have ID ready) to receive a temporary badge that will serve as your pass to get through the elevator turnstiles. Please ensure you select the correct bay (middle one – 39th floor) to scan your pass to get through.

Once the elevator brings you to the 39th floor, check in at the WeWork desk (once the first couple people are in, others don’t need to do this)

As far as parking goes, Capella Tower is available, but is rather expensive. WeWork is close to many other ramps (Northstar, Government Center, US Bank Plaza, etc.) but recommends downloading the App: Spot Hero – and this should show you the most affordable parking. We are also easily accessible for public transportation.

Event Details
December19th8:00 am to 9:00 am2019


Members: Free

Students – $10

Non-Members: $20


We Work
Capella Tower, 225 South 6th St
Minneapolis, MN 55402

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