Ad Fed Program – Purpose Driven Content Strategy for Brand Transformation with Amanda Brinkman of Deluxe
How do you turn around a 100-year-old brand? Especially when the brand is rooted in a legacy financial services payment solution but is now forging its growth with a suite of marketing products and services for small businesses? Deluxe® believed the best way to develop brand awareness of its transformation was to invest in rich, authentic content that would earn the company more brand awareness than they could buy through traditional paid advertising. Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to tell the story of the importance of small businesses in America.
Amanda Brinkman, Chief Brand and Communications Officer at Deluxe® will share their modern marketing approach that set them on their trajectory to not only raise brand awareness, but create a movement.
Independence. Originality. Belief in the bold experiment. Now more than ever, the passionate values that built America drive millions of our local businesses. Deluxe has been a proud champion of Small Business since 1915. So to celebrate our 100th anniversary, we’re hitting the road to bring you 100 stories of the Small Business Revolution. Visit us at deluxe.com.
This program is sponsored by
Haworth delivers measurable business results through experiences that arrest, engage and create a response.