Generations: How Big Is the Gap and Why Is It RELEVANT?
11.18.2009, 11:15am to 1:00pm
900 Hennepin Ave
Minneapolis, Minnesota 55403
$25 members; $50 nonmembers; $25 students; add $10 after Nov. 16
We have four generations that are still active in the workplace: Silents, Boomers, GenX’ers and the Millennials. Does your marketing strategy cut through the clutter and resonate with each generation it targets? Or do you tend to fall into your own generational attitude and behavior? Find out at Ad Fed’s luncheon presentation, “Generations: How Big is the Gap and Why is it RELEVANT?” on November 18 at Solera.
Guest speaker Chuck Underwood, host of the PBS series “America’s Generations with Chuck Underwood,” will discuss the dramatic differences among the generations, and why it is imperative for all marketers to understand the meaning behind these differences. Underwood will help us appreciate the unique core values and career attitudes that each generation brings to their work. It is through this understanding that we can bridge the generation gaps with clients and customers, and achieve better sales results and customer satisfaction.
Underwood is the founder and principal of The Generational Imperative, an Ohio-based generational consulting firm. He consults and trains corporations and organizations on generational marketplace and workplace strategies. His clients include Macy’s, Hewlett-Packard, Time Warner Cable and Coca Cola. Underwood is a graduate of Ohio University School of Business.
Register online or contact the Ad Fed office at (651) 917-6251 by 5:00 p.m. on November 16.
900 Hennepin Ave
Minneapolis, MN 55403
add $10 for registrations after November 16
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