How to Make Your Brand RELEVANT if You Want Your Consumers to Care. How Important is a Brand Name?
9.23.2009, 11:15am to 1:00pm
900 Hennepin Ave
Minneapolis, Minnesota 55403
$25 members, $50 nonmembers, $25 students; prices increase by $10 after 9/21
Founded in 1992, Bill Lozito and Diane Prange created Strategic Name Development as a brand naming consulting company. Clients include local, national and global companies such as; Boston Scientific, Wendy’s, Discover, Gold’n Plump, Phillips, GE, Johnson & Johnson and Campbell’s.
Bill Lozito is the president and chief branding officer of Strategic Name Development. With over 29 years in the business, Bill focuses on strategic marketing assignments including managing existing business and new product development. Bill has an MBA in Marketing from Syracuse University, where he received an award of Distinction for Outstanding Scholarship in Marketing.
Diane Prange is the co-founder and chief linguistics officer of Strategic Name Development. She is fluent in German, Italian, French and English. Diane received her MBA in Marketing with honors from St. Thomas. She is an RIVA trained focus group moderator and truly reads the Oxford English Dictionary for fun.
Strategic Name Development was featured in the April 2009 Minnesota Business Magazine as the “Brand Namer” stating “Cooking up creative company names is both an art and a science.”
Register today, or contact the Ad Fed office at (651) 917-6251.