The Change from Print to Digital
2.27.2009, 8:30am to 9:30am
Grand Hotel, Ballroom 1
615 2nd Ave S, 5th Floor
Minneapolis, Minnesota 55416
$20 members, $25 nonmembers, $20 students
From next day news to real time news, can print survive the transition to digital?
The print industry is laying off many employees, several small newspapers are closing their doors, and Internet journalism is on the rise. Journalists are now answering six W’s: who, what, why, when, where and Web.
With these dramatic changes taking place, will print remain a significant piece of the puzzle? Join us for breakfast on Friday, Feb. 27 along with guest speakers Dan Shorter, president of Star Tribune Digital, and Cory Powell, managing editor of presentation and innovation at the Star Tribune. They will answer our questions and provide us with some insight from their perspectives. The event takes place at The Grand Hotel in downtown Minneapolis.
Shorter is responsible for StarTribune.com, mobile services and all other digital businesses at the company. Since Shorter arrived at the Twin Cities nearly one year ago, the StarTribune.com team has doubled its traffic and digital revenue. Before joining the Star Tribune, Shorter was the general manager of PalmBeachPost.com. He was also a front page editor, executive business editor and new ventures manager in West Palm Beach. Shorter became the 2008 Newspaper Association of America Innovator of the Year.
Powell directs product development efforts in the Star Tribune newsroom and leads the visual and copy-editing staffs in shaping the presentation of the day’s news and features for print and video. He has been a driving force behind the Star Tribune’s video strategy and the 2009 launch of several online-only video programs. In 2006, Powell led the development and launch of Vita.mn, a weekly print companion to the Star Tribune’s entertainment Web site. In 2005, he led the Star Tribune’s award-winning print redesign, which relied on extensive readership research to guide its use of alternative story forms to reach out to casual readers. With nearly two decades of experience in the newspaper industry, Powell has been a designer, copy editor, copy desk chief and news editor. He passed up a career as a ski bum, a choice he second-guesses every winter.
Register online or call the Ad Fed office at (651) 917-6251.
8:30am: Breakfast and Speaker (including Q & A)
Ad Fed/Ad2 Members: $20