Want Change? Don’t Just Make Ads, Make News!
September 24
When:
9.24.2008, 11:15am to 1:30pm
Where:
Metropolitan Ballroom
5418 Wayzata Boulevard
Golden Valley, Minnesota 55416
Cost:
(see details)
Event Files
- A Special Thanks to: Carrot (Web Link)
- Speaker Bob Thacker (GIF Image)
Want to make ads AND news? Learn from Bob Thacker, named by Advertising Age as one of the 24 top media authorities in the industry, at Ad Fed’s luncheon “Creating a difference in an undifferentiated category.” Thacker is senior vice president of marketing and advertising for OfficeMax. Taking on big assignments, often with small budgets, he learned how to make a little mean a lot. Known first as one of Target’s brand pioneers and now as one of the marketing minds behind the turnaround of OfficeMax, Thacker has stories to tell of the lessons he’s learned.
At OfficeMax, Thacker guides the company’s brand position and all customer marketing interactions. Early successes with OfficeMax include standout creative campaigns such as “Save Money on Ink” (tattoo creative), “ElfYourself” (a viral marketing phenomenon), and “Schooled” (a reality back-to-school television show).
Thacker may be best known as the man who brought Michael Graves to Target. His work with Michael Graves Design Group started the wave of new partnerships with other companies and properties that were marketed exclusively at Target, and brought Target to a new level of consumer loyalty and national recognition as one of the hottest brands in American retailing.
The Event:
Want Change? Don’t Just Make Ads, Make News!
Creating a difference in an undifferentiated category
The Speaker:
Bob Thacker, SVP Advertising & Marketing, OfficeMax
The Schedule:
11:15am Registration and Networking
11:30am Lunch Buffet
11:50am Announcements
12:15pm Introduction and Luncheon Presentation
1:00pm Networking (optional)
1:30pm Adjournment
The Cost:
Members: $30*
Nonmembers: $65*
Students: $25*
*$10 more after September 19, 2008
The Venue:
Metropolitan Ballroom
5418 Wayzata Boulevard
Golden Valley, MN 55416
Discussion
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