How do you Catch the Momentum Moving Forward?
5.21.2010, 8:00am to 9:30am
900 Washington Ave S
Minneapolis, Minnesota 55415
$15 members; $20 nonmembers; $15 students; additional $10 after 5pm, May 19
MarketingLab develops and executes promotional marketing strategies that engage shoppers, activate brands and drive sales by building commanding relationships between brands and shoppers. Our strategic thnking and flawless execution deliver measurable results profitably. In other words, we invent incredibly effective ways to sell more stuff.
As a follow-up to the 2008 breakfast panel event “How are Minneapolis Agencies Moving Forward Through Challenging Times?” we are excited to bring back our veterans of the agency world and previous panelists Rich Butwinick, president of MarketingLab; Lynne Robertson, president of FAME; and Kevin DiLorenzo, president of OLSON (replacing last year’s panelist from OLSON, Nicole Nye). The panelists will be back for Ad Fed’s May 21 breakfast event “How do you Catch the Momentum Moving Forward?”
These well-known veterans will be responding to questions about how their companies have continued to strive in business throughout the challenging economic times. We will ask them how they continue to obtain new clients while maintaining current client needs, and how they create a balance between the two. Are we beginning to see an upswing?
Lynne Robertson’s broad marketing experience serves her well in leading the many facets of FAME, a retail brand agency. Robertson joined FAME in 2003, capping a 20-year marketing career built on the rigors of retail promotion and the discipline of brand development.
Robertson has orchestrated national consumer and trade promotions for many blue chip marketers and has been a steward for some of America’s most beloved brands. She has built award-winning, account-specific programs for retailers in all channels of trade – from mass to class, including: Kmart, Kroger, Albertsons and Musicland.
Prior to joining FAME, Robertson was vice president and management supervisor at Campbell Mithun, a billion dollar agency in Minneapolis and part of the McCann-Erickson network of Interpublic Group. For more than 10 years, she honed her full contact marketing abilities for clients both here and abroad, launching new products and championing existing ones. Robertson has exceptional expertise in marketing to kids and served as director of KidCom, one of the top three youth marketing agencies in the world.
Rich Butwinick, president and founder of MarketingLab, has more than 25 years of experience in sales, marketing and promotions.
MarketingLab is a marketing company that develops and executes marketing programs that engage consumers, activate brands and increase sales by building commanding relationships between brands and shoppers. MarketingLab's clients include Procter & Gamble, Qwest Communications, Lowe’s, Land O’Lakes, Regis, Imation and others. Butwinick is a board member for Marketing Agencies Association Worldwide (MAAW), and also trains marathoners at Life Time Fitness.
Kevin DiLorenzo has guided brand development and communications strategy for some of the world’s most recognized and respected brands. As president of OLSON, he is intimately involved in the strategic direction, program development and management of all of the agency’s business. DiLorenzo leads account management, strategy, creative, design, digital, media, public relations and social media disciplines at OLSON.
Under DiLorenzo’s leadership, OLSON has grown by 375% in six years. During that same time, the agency has been honored with 15 Effie Awards, a Jay Chiat Award for Strategic Excellence, multiple Silver Anvil Awards, RAC Awards, and numerous industry recognitions for innovative creative campaigns.
DiLorenzo’s portfolio of brand experience includes: A.G. Edwards, Allen Edmonds, Bauer Hockey, BMW, Capital One, Caribou Coffee, Chinet, Country Inns & Suites, Fifth Third Bank, General Mills, Harley-Davidson, Holiday Inn, Land O’Lakes, Lee Jeans, Memorex, Northwestern Mutual, Phillips Distilling, Pork (The Other White Meat), Rapala, Target, United Airlines and UnitedHealth Group.
Prior to joining OLSON, DiLorenzo was a senior partner at Carmichael Lynch Spong, the public relations division of Carmichael Lynch. He was also one of the founding members of the integrated marketing division at Fallon Worldwide. He began his career as a broadcast journalist and worked for two CBS-affiliated news stations in the Upper Midwest.
900 Washington Ave S
Minneapolis, MN 55415
additional $10 after 5:00pm May 19
Register online or contact the Ad Fed office at (651) 917-6251. Registration will increase $10 after the deadline of 5:00pm on May 19.
Cancellation/Refund/No-Show Policy: Cancellations received by the Ad Fed office at least 48 hours prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than 48 hours prior to the event. No-shows will be billed for any unpaid registration fees.
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