Traditional & Digital Media Metrics and How They Are Merging: What Are The RELEVANT New Tools?
2.17.2010, 11:15am to 1:00pm
International Market Square
275 Market St
Minneapolis, Minnesota 55405
$25 members; $50 nonmembers; $25 students; registration prices increase $10 after 5 pm Feb. 15
Comcast Spotlight in the Twin Cities represents over 800,000 cable households* in the Twin Cities market. With 52 powerful cable television networks on which you can market your business, we offer quality programming as well as cutting-edge technology that will help you reach the consumers that will impact your bottom line.
Ad Fed’s February luncheon event will feature Brian Hayes, who will discuss the changing nature of media metrics, how best practices are changing, and how companies can use new tools to maximize their returns.
Brian Hayes is Vice President, U.S. Central Region Sales for comScore’s Media Metrix division. In this role, Brian is responsible for the Media Metrix Central Region sales and client service teams, and works with clients and prospects to understand how best to leverage the syndicated data for their needs. comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Brian has been with comScore since January 2005, and has helped to expand comScore’s business among agencies, marketers, and media companies.
Prior to his time at comScore, Brian worked at the marketing firms Performics and SourceLink, both located in Chicago. During that time, he worked extensively with e-commerce and multichannel clients to help grow online sales and market share.
Brian is a graduate of Fairfield University and holds a Bachelor of Arts degree in political science. He resides in the northern suburbs of Chicago with his wife and three children.
Additional $10 after 5:00pm Feb. 15
Register online or call the Ad Fed office at (651) 917-6251.
Cancellation/Refund/No-Show Policy: Cancellations received by the Ad Fed office at least 48 hours prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than 48 hours prior to the event. No-shows will be billed for any unpaid registration fees.