Mentorship Circle Event
2.10.2010, 5:30pm to 7:30pm
Spill the Wine
1101 Washington Ave S
Minneapolis, Minnesota 55415
free for members; $15 nonmembers; $5 students
The Ad Fed Mentorship Circle program is designed to allow members to individually interact with industry mentors by meeting them in an informal group setting called a Circle Group. These Mentorship Circle Events are held four times a year and offer networking, discussion and group mentorship based on areas of interest. The Ad Fed Mentorship Circle program does not facilitate the match an individual mentor and a mentee. However, these events are designed to allow a mentor and potential mentee to make a connection, and possibly develop a mentor/mentee relationship outside of Ad Fed. Participants can also choose to simply attend quarterly Circle Events where mentorship will happen via group discussions.
The format of this event allows participants and industry professionals the chance to talk one on one and in a group discussion setting. It is a great opportunity to learn from the best and the brightest in the industry, network with professionals and learn from your peers.
The Ad Fed Mentorship Circle Program is sponsored by Digital People.
The Categories of Interest/Topics:
- Account Management
- Public Relations
Adina Dahlin VP, Director Digital Experience, Campbell Mithun
Guest Mentor: Interactive
Bio coming soon
Barrett Haroldson, Senior Interactive Designer, Colle+McVoy
Guest Mentor: Creative
Barrett received the nickname "Websites" by his peers and coworkers due to being an internet savant. Working as an interactive designer at Colle+McVoy, Barrett has helped play a key role in building the interactive department from a few people to a small army. He works on Caribou Coffee, Land O'Lakes, Aveda, Yahoo!, Taubman Centers, Rhymesayers Entertainment, Manhattan Toy and Recreational Boating & Fishing Foundation. Prior to Colle+McVoy, he worked as a freelancer at a long list of design shops including VO2 Media, Kilter, Knock and Bamboo for such clients as Summit Brewing Co., Walker Art Center, Belvedere and Chopin Vodka.
Melissa Clark, Senior Account Planner, Colle+McVoy
Guest Mentor: Account Planning
Melissa has a bit of a mixed bag o' tricks when it comes to career experience and that's how she likes it. While she may have hopped, skipped and jumped her way to her current role as a Senior Account Planner at Colle+McVoy, the common thread throughout her 6 year journey has been a sincere passion for connecting brands and people meaningful ways. Melissa’s biggest passion lies in the interactive world where she’s worked with brands like Dairy Queen, The Standard Hotel, General Mills, Land O’Lakes and Yahoo!.
Matt Wilson, Lead Marketing Consultant, Evantage Consulting
Guest Mentor: Interactive
Matt Wilson is a lead marketing consultant at Evantage Consulting in Minneapolis, where he works with clients on interactive strategy and analysis projects. Matt is also the former president of the Minnesota Interactive Marketing Association (MIMA); with over 1,200 active members, MIMA is one of the largest, oldest, and most respected interactive marketing associations in the country. Matt is also an Adjunct Professor of Marketing at the Minneapolis College of Art and Design (MCAD).
Betsy Treinen, Partner, GoodPeople Inc
Guest Mentor: Account Management & Strategy
Betsy has a twenty-year background in agency-side advertising, strategy development and brand management. She's worked with brands such as Marriott, Healthy Choice, Wrigley. Her first love, though, is retail, partnering with heavy hitters Kohl’s, Target and Best Buy. She was the lead agency strategist for the Target brand for eight years, architecting the explosion of the bullseye from barely-on-the-map to the most recognizable icon in the country. Today, Betsy's fascination is with the massive shifts happening within the Branding industry as a result of the digital age, and the new advertising model that's emerging as a result. Her professional passion is in helping clients step past the dinosaur agency model (wipe your shoes, please) to an understanding that small, fast, strong and smart keeps you in closer relationship with your consumer.
Heather Swartz, Account Supervisor, Weber Shandwick
Guest Mentor: Public Relations
Heather Schwartz specializes in brand-centric public relations and strategic consumer marketing. Heather has more than seven years of experience handling the coordination and implementation of product launches, strategic communications programs, events and marketing/brand management initiatives. Her client work includes Amway Global, OfficeMax, Tastefully Simple, the Minneapolis restaurant opening of Fogo de Chao, Kemps Ice Cream and Kemps Milk. Heather holds a B.A. in communications with a public relations emphasis from Augsburg College in Minneapolis.
John Wernz, Chief Marketing Officer, Wealth Enhancement Group
Guest Mentor: Marketing & Communications
John has an extensive marketing background that focuses on direct marketing and interactive with experience on both the client and agency side. Prior to Wealth Enhancement Group, he was a Partner and oversaw Revenue at Marketing Architects, a Minneapolis based direct marketing agency. John also has worked in Marketing roles at North American Membership Group and Fingerhut Companies.
Laurie Blum, Sr. Director Media and Messaging, Carlson Marketing Worldwide
Guest Mentor: Media
Laurie Blum heads Carlson Marketing’s media practice, which specializes in the full spectrum of channels – from broadcast to online, mobile to word-of-mouth, and advertising to e-mail. In this position, Laurie brings over 15 years’ experience in media and relationship marketing providing strategic media direction and leadership to brands such as Delta, Radisson, Merial, Country Inns & Suites, Citrix, Luxottica, Aramark, Best Buy, Geek Squad and Gateway.
Mike Ryncheck, President, Spyder Trap Online Marketing
Guest Mentor: Interactive
Mike Rynchek is the President of Spyder Trap Online Marketing, a Minneapolis-based agency focused solely on the marketing strategies and tactics unique to the online world. His expertise includes search engine optimization, paid search, web site analytics, e-mail marketing and using social media in business contexts. Mike has worked with a wide variety of clients including TCF, Smiths Medical, UnitedHealth Group, Smead, Nabbit, Nestle, Children’s Hospitals and Clinics of Minnesota, HOM Furniture and the Minnesota Thunder among others. Mike holds Bachelor of Science in Marketing from the G. R. Herberger College of Business at St. Cloud State University.
Andrew Banas, Interactive Marketing Capability Manager, Allianz Life
Andrew has nine years of experience leading and managing a team of designers, e-mail marketers and producers at Allianz Life in Minneapolis, where he is the capability manager of interactive design and user experience. His expertise includes design and development for interactive, mobile, digital signage and emerging technologies, and well as information architecture, analytics, usability and persona development. Andrew is a former member of the Board of Directors for the Minnesota Interactive Marketing Association (MIMA), and owns Ech03, an event marketing services company that specializes in live streaming, email marketing, and event-oriented web development.