Ad Fed Program: Rise of the Creative Officer. Location: The Fine Line
The Rise of the Creative Officer
Or why creative innovation is making the move into the C-suite.
The short answer? Superbly designed products and experience sell themselves.
In today’s fast-paced economy where products and service can become obsolete within six months, consumers have become less responsive toward traditional marketing and advertising strategies.
Like the CMO’s born of the brand revolutions in the 1990’s, today’s new CCO reflects the dawning of a whole new outlook on the products, services and experiences companies produce and their dynamic relationships with customers.
The discussion is framed around the growing trend of companies elevating and expanding the strategic role of creativity & design throughout their businesses.
Michael Fanuele, CCO General Mills
Tom Nowak, CCO Best Buy
Todd Waterbury, CCO Target
Jayne Haugen Olson, VP Content, MSP Communications
MSP owns Mpls St Paul Magazine, Twin Cities Business, as well as MSP-C, a digital and print content strategy and content creation agency. Clients include Delta Air Lines, IBM, General Mills, 3M, McKesson, and United Healthcare.
The Ad Fed community is truly excited for this special opportunity to share an amazing evening with local thought leaders.
DATE: Thursday, May 4, 2017
TIME: 5:30 p.m. Social Hour, 6:30 p.m. Program
PLACE: Fine Line Music Café