Ad Fed Morning Program: Agency Valuation and M&A Cycles: The Unspoken Impact on the Business and its Employees

Date: Thursday, July 27, 2017

Times: 

7:30 a.m. – Registration & Continental Breakfast.

8:00 – 9:00 a.m. – Program

Location: Fredrikson & Byron, P.A.,  200 South Sixth Street, Suite 4000, Minneapolis, MN 55402

How can advertising agencies maximize their market value and strategically position themselves for a sale or buyback? What is daily life like at an independent agency versus a non-independent agency? During this panel discussion, we’ll look at what makes a successful corporate transaction and how business deals influence company culture.

Moderator:

Courtney A. H. Thompson

Courtney is an Associate at Fredrikson & Byron, focusing on trademark, copyright, anti-counterfeiting, licensing, marketing and brand management, and commercial agreements. Courtney uses her experience to develop and implement creative intellectual property strategies to address each client’s unique needs.

Panelists:

Lisa Miller

Lisa serves as Chief Financial Officer of Colle+McVoy. From the day-to-day details to the big picture stuff—like ensuring their employees enjoy a productive, financially rewarding workplace and their clients work with an efficient finance process—if it has to do with finances or infrastructure, Lisa is on it. Since joining Colle+McVoy in 2000, she has designed and maintained the sophisticated financial reporting and planning systems that enhance the company’s entrepreneurial and creative spirit.

 

Ryan C. Brauer

Ryan is a Shareholder in Fredrikson & Byron’s Securities and Mergers & Acquisitions Groups. He combines over a decade of experience with deep and broad knowledge of securities and corporate transaction law to assist clients with completing a wide range of corporate finance transactions. Ryan represents publicly-traded companies and their boards on SEC reporting and compliance, corporate governance, strategic acquisitions, and financings.

 

Keith McCracken

Keith hails from Liverpool, England. He founded the Minneapolis-based agency McCracken Brooks and under his leadership, the agency was named U.S. Marketing ‘Agency of the Year’ three years in a row from 1991-1993. He is a principal at McCracken Advisory Partners, an investment banking firm that is focused on M&A for Advertising, Marketing Services and Media agencies. In 2002, Keith was inducted into the Hall of Fame of the Marketing Agencies Association Worldwide.

 

John C. Pickerill

John is a Shareholder in Fredrikson & Byron’s Advertising, Marketing & Trademark Group, with a specific emphasis on social media legal issues. John assists clients with trademark planning, prosecution and enforcement, social media marketing planning and compliance, ad copy and sweepstakes/promotions compliance, industry agreements, dispute resolution, content licensing, and a wide range of copyright matters.

 

Register Here!
July27th7:30 am to 9:00 am2017

Cost

Members: Free

Students: $10

Non-Members: $20

On-Line ticket sales close 7/26 at 3:00 p.m.  At-the-door tickets available.

 

Thank you Fredrikson & Byron for hosting!

 

Fredrikson & Byron is located in the US Bank Plaza, 200 South Sixth Street, Suite 4000.

Please note, map location may be incorrect.

 

Where

Fredrikson & Byron
200 South Sixth Street, Suite 4000
Minneapolis, MN

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