Edge Online
Why Write for Edge Online?
Edge Online is you. It's about what you know and especially those things you'd like to share about your specific expertise—those things others wish they knew. It's about people, projects and processes; an insider's look at the industry that we love and of which we are all a part.
Edge Online won't make you rich...at least not in the traditional Donald Trump sense. Like the Advertising Federation of Minnesota, it is non-profit and volunteer driven. So although Edge Online does not pay its contributors in currency that can be used to fill a gas tank, it can offer you an opportunity to benefit in more valuable ways:
- Establish your expertise. You will be given a byline that lists your name, your firm's name (if you so desire,) a brief bio, and contact information. Imagine what that could do for your reputation, market awareness, blog, newsletter subscriber base, and more. (Not to mention that your mother will undoubtedly be very proud.)
- Expand your career opportunities. Edge Online is directed at and delivered to every agency in the Twin Cities! That means your readership will consist of peers, clients, and the Big Kahunas who run things. Short of being a pop star who shaves her head, you couldn't ask for better exposure than that.
What Kind Of Articles Are We Looking For?
Primarily, the Edge Online audience is young, in the beginning or middle stages of their career. But we also have a fair share of seasoned readers too. Like the rest of the herd, they're trying to adapt and survive the ever-changing, constantly evolving technology and marketing landscape we all face every day. Every one of our readers is looking to you and your experience, authority and skill for guidance, tips, interesting facts, and mentoring. Utilize your expertise to craft an article that is interesting as well as informative.
Suggested Topics
The following is a list of suggested topics for articles. Of course, these are merely suggestions and we are always open to your ideas as well.
- The Shop on the Corner — Small agency issues relevant to small orgs e.g. who to hire, how to compete with the big boys, etc.
- Book Review — Industry titles that you would recommend and why
- The Next Big Thing — See a trend coming? Software, technology, opportunities that will revolutionize the industry?
- After Hours — Volunteer or pro bono opportunities, affiliations, clubs, associations. Seminars, workshops, upcoming events that could help further your career. Networking opportunities
- Feedback — Letters to the editor
- Focus on Freelancers
- How to get business
- The best ways to network
- Billing issues—how to collect, how to get paid on time, tax issues
- Moving up and expanding your biz
- Breaking in
- The perfect portfolio
- What are hiring managers looking for?
- Advertising and Marketing
- Agency Leaders — insider's hints, tips & wisdom from industry pros
- Up & comers — pros nominated for awards, careers/agencies to watch
- Industry News — local and national
- Events — post event wrap up, who was there, what took place
- History — Mad Men is a big success. What defining moments in Mad Ave history make up what we see today? What's different? What has evolved? What's out of date?
- Marketing — what works? What doesn't? What's cutting edge? What's on the endangered species list? Which should be put out of its misery?
- Creative and Production
- Effective brainstorming techniques
- Bridging the gap between your creativity and the client's lack of it
- Intellectual property issues
- Design — cutting edge techniques, palettes
- Writing — advice, tips, conceptualizing headlines, taglines, etc.
- Public Relations
- Media Relations
- Promo — novel ideas that generate biz. What's the best you've ever seen? What's the biggest disaster?
- Press releases — best tactics, recommendations
- Handling PR disasters and managing crisis's
- Attention-grabbing strategies — what works, what doesn't
- Web
- SEO — tips, tricks, latest news from search engines
- Blogging — tips, tricks, first person accounts of how it's helped your biz
- Techy Tips — what's the latest software, systems etc that are going to improve the biz? How? Are they affordable? What's cool? New technology or toys?
